There is a difference between book branding and author branding. Book branding means that everything you do online will encompass your books. They will remember the name of the books over who wrote them. If you step outside your book branding with a new series or genre of books, you better have a pen name for those books because people will be upset if they are too different from your book brand.
Now, if you build your brand around you, this means making a name for yourself in the reading world. Yes, you heard me right, reading world. Why not the publishing world? Because not all of us have to answer to publishers and their impossible dictates. Some of us only have to answer to our muses, ourselves, and sometimes our readers. Although the opinions of readers are rather subjective to tastes, so that doesn’t always work.
An author brand…
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